A NEW BREED

of exchange

BULLISH GLOBAL

The Central Intelligence Agency sought a radical brand modernization focused on recruitment to position themselves alongside big tech. Partnering with key client stakeholders our team developed and executed both a new brand identity and recruitment platform for CIA.gov

*All imagery, graphics and artifacts are owned by the Central Intelligence Agency. Any unathorized usage of any media on this page including: linking, sharing, downloading, saving or screenshots is prohibited.

PARTNERSHIP

Deloitte Digital
Central Intelligence Agency

ROLE

Creative Director

SERVICES

Brand Identity, Product Design, Design Systems

Selected
artifacts

Typemark
Typemark
ACROmark
ACROmark
ttss-badgebase
ttss-badgebase
Stamp_Base
Stamp_Base
glyph-careers-pt
glyph-careers
glyph-CSI-pt
glyph-CSI
glyph-FOIA
glyph-FOIA
glyph-Legacy-pt
glyph-Legacy
glyph-about-pt
glyph-about
glyph-Rscs-pt
glyph-Rscs
glyph-Stories-pt
glyph-Stories
glyph-WFB-pt
glyph-WFB
typeface-cryptos-AM
GT AMERICA EXPANDED
typeface-cryptos-SEC
GT SECTRA FINE
typeface-cryptos-AMM
AMERICA EXTENDED / MONO
AMERICA-EXP
MISSION SCALE
SECTRA-FINE
CAMPUS CALL-BACK
AMERICA-MONO
AGENCY LEGACY
ttss-hero-C-test-01
TTSS-Heros-E1
TTSS-Heros-A1-1
ttss-hero-B-test-01
TTSS-Heros-F1
ttss-hero-A-depthdetail

The visual identity will be an easy-to-identify and memorable experience for domestic and global users that will be flexible enough to be carried into all aspects of the Agency. It will communicate a modern, forward-thinking aesthetic while being respectful to the Agency’s history. The identity will express professionalism and pride as well as the broad spectrum of employees necessary to meet the agency’s mission.

Selected Works

Veggies. Unleashed.Product Design

H A T C HBrand Development

Loan LabsProduct Suite Design

PR-Flag
DCLove

Made in Washington, DC.

© 2023 STUDIO NATAKO

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